The short answer: a cup of our Yellow Gesha brewed at home costs about 2.65 euros, 3 US dollars or 28 NOK. The record-breaking auction Geishas you read about cost hundreds of dollars per cup, and that is for the green coffee alone, before anyone has roasted it.
Both numbers are true. Here is how a coffee can cost nine cents a cup or four hundred dollars a cup, and where a bag of Gesha at home fits in.
The Price Ladder, One Cup at a Time
To compare like with like, we have converted each price to one 14 g dose, the amount we use for a 250 g cup on a V60. These are prices for green, unroasted coffee, converted at the exchange rates used in our shop (1 US dollar is about 0.89 euros or 9.45 NOK).
| Coffee | Green coffee price | Per 14 g dose (USD / EUR / NOK) |
|---|---|---|
| Commodity arabica, New York futures, September 2026 | About US$2.87 per lb | About US$0.09 / €0.08 / 0.85 NOK |
| Cup of Excellence Peru 2025, 5th place: Finca Nueva Alianza's yellow Geisha, 89.86 points | US$32.70 per lb | About US$1.01 / €0.90 / 9.50 NOK |
| Cup of Excellence Peru 2025, winning lot, 90.64 points | US$80.10 per lb | About US$2.47 / €2.20 / 23 NOK |
| Best of Panama 2025 record: washed Geisha from Hacienda La Esmeralda | US$30,204 per kg | About US$423 / €376 / 4,000 NOK |
Green coffee also loses weight in the roaster, so the real cost per roasted dose is higher than the table shows. Sources: Trading Economics for the futures price, Alliance for Coffee Excellence for Cup of Excellence Peru 2025, and Sprudge for Best of Panama 2025.
What a Cup of Our Gesha Costs at Home
A 200 g bag gives you about 15 cups of filter coffee. These are the full prices shown in our shop in each currency, including roasting and packing.
| Coffee (200 g) | Price per bag | Per cup |
|---|---|---|
| Yellow Gesha | €39.95 US$45 419 NOK |
About €2.66 About US$3.00 About 28 NOK |
| Red Gesha | €35.95 US$41 379 NOK |
About €2.40 About US$2.73 About 25 NOK |
| SL09 Inca | €31.95 US$36 339 NOK |
About €2.13 About US$2.40 About 23 NOK |
Our subscription takes 10 % off every bag, which brings a cup of Yellow Gesha down to about 25 NOK.
Why Gesha Costs More Than Other Coffee
There is very little of it. At Finca Nueva Alianza, the yellow Gesha grows on a single hectare planted in 2020. What Dwight Aguilar Masias does not keep for competition is shared between a handful of roasters.
The work is slow. The cherries are picked by hand at full ripeness and rested for 24 hours before floating, which removes anything underripe or damaged. They are de-pulped, dry-fermented and then dried on raised beds under shade for around 20 days. None of that can be rushed or done by machine.
Competition sets the ceiling. Gesha is the variety most baristas choose for the World Brewers Cup, and the top lots from origin competitions are sold at auction to roasters bidding from around the world. Those prices make headlines and pull up what buyers expect to pay for the variety.
For the full story behind the price, from yields and altitude to the auctions, read Why Is Gesha Coffee So Expensive?
Why Our Bag Is Not 400 Dollars a Cup
Auction lots are small (the Best of Panama record lot was 20 kg), and part of what roasters pay for is the prestige of owning a winner. Our Yellow Gesha comes from the same farm and the same harvest as the lot that placed fifth in Cup of Excellence Peru 2025, but it is not the auction lot itself. That is how a coffee from a competition farm can cost about 2.65 euros a cup at home.
Is Gesha Worth the Price?
It depends on how you drink coffee.
- Probably not if you take your coffee with milk or like a dark, heavy cup. The florals that make Gesha special get lost.
- Yes if you drink filter coffee black and enjoy jasmine, peach and citrus in the cup. Brew it with care, let it cool a little, and you taste what the price is for.
If you are unsure, start with one bag and our V60 recipe for Gesha, or try all three of our coffees with Tres Amigos de Cusco.
Frequently Asked Questions
How much does a cup of Geisha coffee cost?
At home, a cup of our Yellow Gesha costs about 2.65 euros, 3 US dollars or 28 NOK, based on a 200 g bag that makes about 15 cups. Record auction Geishas cost far more: the Best of Panama 2025 record works out to about US$423 (about €376) per 14 g dose of green coffee.
Why is Geisha coffee so expensive?
Small harvests, slow handwork from picking to drying, and strong demand from competitions and auctions. At Finca Nueva Alianza, the yellow Gesha grows on a single hectare.
What is the most expensive Geisha coffee?
At Best of Panama 2025, a washed Geisha from Hacienda La Esmeralda sold for US$30,204 per kilo of green coffee.
How many cups are in a 200 g bag of coffee?
About 15 cups of filter coffee, depending on your recipe.
Is Gesha coffee worth it?
If you drink filter coffee black and enjoy floral, fruity flavours, yes. If you drink coffee with milk, the delicate flavours are hard to taste and a less expensive coffee is a better choice.
